Graphic Designer
Los Angeles, US / Rio de Janeiro, BR
Los Angeles, US / Rio de Janeiro, BR
Under The Pilotis
Book Design, Exhibition Curation
I curated and designed a hypothetical exhibition, which I like to call "a love letter" to Brasília, my hometown. My goal was to create a book and exhibition that highlight Brasília as an iconic, collaborative work of art. Brasília’s collaborative origins and artistic spirit, unlike other places I’ve traveled, guided every design choice I made.
As a designer and curator, I drew inspiration from my upbringing in Brasília. Growing up in this modernist hub shaped my understanding of its cultural and artistic significance. My research, combined with my lived experience, allowed me to connect deeply with the city’s physical and artistic nuances.
The primary color palette captures Brasília’s essence, with white for its concrete architecture and blue for its expansive skies. The posters emphasize the city’s bold contrasts and dynamic architecture against the vivid blue backdrop.
I translated Brasília’s vibrant skies, white concrete, and lush landscapes into visual elements. Inspired by its collaborative origins and artistic spirit, I mirrored the city’s layout in the design, incorporating its grid and “quadras”—open, accessible blocks with open first floors (pilotis) that allow free pedestrian flow. The use of pilotis to invite movement and immersion inspired the book and exhibition name, while the strategic use of white space symbolizes Brasília’s seamless flow and unique architectural ethos.
A collection of spreads that showcase the use of the grid, inviting movement and immersion in the city’s artistic landscape. The use of white space symbolizes the seamless flow between the buildings.
The exhibition was curated to appeal to architects and history enthusiasts, as well as a broader audience, by showcasing Brasília as a vibrant cultural hub protected by UNESCO. It highlights the city’s modernist architecture, preservation efforts, and collaborative roots, honoring its architectural and cultural legacy.
The video highlights the secondary color palette, introducing a unique color for each of the four artist sections. Inspired by the Ipê tree, native to the region and renowned for its vibrant blooms in green, pink, purple, and yellow, these colors bring a distinctive touch to each section. The colors are presented in the same order as they bloom through the years.
This project allowed me to deeply explore research and thoughtful curation. I focused on leveraging my skills in typography and bookbinding to create a cohesive visual narrative that brings Brasília’s story to life. It was a rewarding experience, showcasing how design can powerfully celebrate cultural heritage. From initial research to final design, every step of the process was deeply fulfilling, making this a project I’m truly proud of.
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